VETRO Welcomes James Freeze as Chief Commercial Officer

SaaS Fiber Management Software Leader VETRO, Inc. Welcomes James Freeze as Chief Commercial Officer.

July 12, 2022

Portland, Maine – VETRO, Inc. is pleased to announce today the appointment of Jim Freeze as the company’s Chief Commercial Officer. During this time of unprecedented global investment in broadband, Jim brings over 25 years of revenue-focused executive leadership experience in both SaaS and Telecom that uniquely position him to accelerate the company’s growth from scale-up to industry leader.

As Chief Commercial Officer, Jim will lead VETRO’s go to market functions and strategy including  sales, marketing, partner program and business development efforts.  More specifically, Jim will focus on expanding sales, brand presence and partner influence to connect more broadband businesses with the best-in-class market value offered by the company’s flagship product, VETRO FiberMap®.  Implementing company-wide initiatives to amplify the momentum VETRO has gained through careful alignment with the market’s need for precise, reliable and accessible fiber mapping is a challenge perfectly matched to Jim’s proven career strengths. 

“There is a perfect confluence of events that are driving the need for massive broadband expansion across the globe.  No company is better positioned to capitalize on these events, and to help customers do the same, than VETRO. I am thrilled to be joining such a talented group of broadband and technology professionals and look forward to accelerating our growth,” said Freeze.

VETRO CEO Will Mitchell notes, “We’ve been fanatic about building disruptive and radically simpler fiber management software, and a great team of professionals.  At this point in the business growth journey it was time to find the best person to lead our go to market teams at a senior leadership level.  In Jim, we’ve found a leader with the ideal mix of skills and experience to match VETRO’s mission and uncommon growth position.  We are thrilled to welcome Jim to the team, and expect to now get even better about bringing the VETRO brand, story, and technology to a rapidly expanding market.”

Prior to joining VETRO, Jim helmed the rebranding and go to market strategy for AI technology company Interactions, LLC as Chief Marketing Officer. Jim also led the rebranding of Aspect Software to Alvaria as the company’s Senior Vice President and Chief Marketing Officer, achieving remarkable impact across the organization by briskly growing leads, pipeline and employee engagement. Jim also served as the Chief Marketing and Sales officer at internet service provider Genuity (acquired by CenturyLink), where he played a central role in the company’s $1.9 billion IPO.  

Based in Fort Lauderdale, FL, Jim is an avid college football fan, having obtained multiple degrees from The Ohio State University and in his free time, serves as a Board Trustee for the Miami City Ballet. 

Find out more about Jim on LinkedIn


VETRO builds software that makes it radically simpler and faster for broadband providers to plan, design, build, and operate their fiber optic networks. Our map-based SaaS platform is easier to use and more powerful than traditional tools, and enables network owners, operators and sponsors to benefit from a modern, integrated, and connected digital hub for their physical network assets. We deliver Internet Infrastructure Intelligence.

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