VETRO Welcomes Lance McGee as Head of Product

SaaS Fiber Management Software Leader VETRO, Inc. Welcomes Lance McGee as Head of Product

February 2023

Portland, Maine – VETRO, Inc. is pleased to announce Lance McGee as the Company’s new Head of Product. As the broadband industry evolves, its key players must be more flexible than ever. With a unique blend of technical expertise and boardroom savvy, Lance brings a wealth of experience to VETRO.

As Head of Product, Lance will lead VETRO’s product team, aligning our roadmap with the diverse needs of our customers. Intrigued by the complex models of utilities and telecoms, Lance is a born and bred problem-solver. He brings 20 years of leadership experience to VETRO, having successfully led multiple development and implementation efforts in the industry.

“The key word in our industry today is ‘unprecedented’. We have a disruptive, transformative product that must be flexible enough to meet the growing and ever-changing needs of our customers,” said Will Mitchell, CEO of VETRO. “Lance has a strong background in GIS mapping software, positioning him really well to make an instant impact on our team. We’re absolutely thrilled to bring him aboard.”

Prior to his time at VETRO, Lance worked for several organizations leading their digital transformation, most recently heading up IQGeo’s product management team.

Outside of work, Lance is a passionate outdoorsman who loves soccer, skiing, biking, sailing, and spending time with his children.


VETRO builds software that makes it radically simpler and faster for broadband providers to plan, design, build, and operate their fiber optic networks. Our map-based SaaS platform is easier to use and more powerful than traditional tools, and enables network owners, operators and sponsors to benefit from a modern, integrated, and connected digital hub for their physical network assets.

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