Management

Will Mitchell,
CEO and Co-Founder

Will’s deep experience in GIS system design, deployment and operations, as well as his technical and applied business experience, enables him to deliver high-value geospatial business insight and product vision. As the CEO of VETRO, Will leads a diverse technical team delivering a transformational and category-expanding fiber management software platform. Will holds a Master of Science degree in Geographic and Cartographic Science from George Mason University and a BS in Foreign Service from Georgetown University. Will’s mission is for VETRO to become the best broadband network mapping platform in the world, enabling competitive network operators to modernize the internet at the infrastructure level. Will leads the team that is building the digital home of the physical internet.

Michaela Goodwin,
CFO

Michaela thrives as a strategic financial leader in dynamic, growth-oriented SaaS technology companies where she can build infrastructure to support scale. With 10+ years experience as a CFO, Michaela delivers value by focusing on more effective ways for teams to drive results; by leveraging data, metrics, customer interactions and by building strong relationships with colleagues, board members, and investors. Michaela earned a CPA while at Arthur Andersen and an MBA from Harvard Business School. She is thrilled to be part of a company with a mission to increase connectivity for all; bridging the digital divide.

Dwight Griesman,
Fractional CMO

Dwight is a seasoned marketing executive who grows businesses for top and bottom line results by applying analytic rigor with entrepreneurial flair. Known as a creative synthesizer and dot connector, he brings focus, counter intuitive programs, and top notch execution across all marketing disciplines. With deep experience in both B2B and B2C markets, Dwight has a passionate bias for an outside-in, data driven approach in order to create innovative marketing and customer engagement programs. Dwight has held leadership roles at information management firm Access, Radius, Forrester Research and the Forbes Consulting Group. Dwight graduated from Bucknell University with a BSBA in Management. Dwight shines when he’s driving and influencing strategy and building new brands, and his mission is to have fun while doing it.

Brian Mefford,
VP of Broadband Strategy

Brian joined VETRO with a wealth of experience helping to shape federal and state broadband programs and leading community broadband efforts in rural areas. Prior to VETRO, Brian founded Connected Nation, a nonprofit focused on enriching community broadband access. During his time at Connected Nation, Brian led the spin out of CNX, a platform for establishing public/private broadband network deployment partnerships that provided the nexus at which Brian first met and worked with the founders of VETRO to develop a 5G asset management solution. Brian has worked with government leaders at all levels to advance innovation, providing testimony regularly for state legislatures and the U.S. Congress and consulting with federal agencies including the FCC, NTIA, USDA and the State Department. Brian has served as adjunct faculty in the University of Kentucky’s Gatton School of Business and Economics, teaching entrepreneurship in the MBA program. Brian received a BS in Economics from Centre College and an International MBA from Thunderbird, The American Graduate School of International Management. Brian’s mission is to grow and optimize broadband access around the world, with a focus in rural areas.