FOR IMMEDIATE RELEASE
Portland, Maine – VETRO, a leading provider of cloud-native fiber management systems, announced the appointment of John Edebol as Chief Revenue Officer (CRO). Edebol brings a wealth of experience in sales leadership and business development to VETRO, where he will be responsible for driving revenue growth and expanding the company’s market reach.
With a proven track record of success in complex enterprise sales, Edebol joins VETRO from Perforce, where he led a team of 55 and generated over $115 million in revenue. Prior to that, he held a leadership role at Sitetracker, where he significantly increased revenue from $16 million to over $40 million in just 2.5 years.
“John’s exceptional leadership and deep industry knowledge make him an invaluable asset to VETRO,” said Will Mitchell, CEO of VETRO. “His proven ability to build and scale high-performing sales teams aligns perfectly with our growth strategy. We are excited to welcome John to the VETRO team.”
Edebol holds an MBA from Drake University and a Master’s degree in Entrepreneurial Management/Finance from JIBS, Sweden.
“I am thrilled to join VETRO at such an exciting time of growth,” said Edebol. “The company’s innovative solutions and strong market position provide a tremendous opportunity to drive significant impact. I look forward to working with the talented VETRO team to achieve new heights.”
About VETRO
At VETRO, we believe visualizing data unlocks hidden potential, radically simplifying the way businesses operate and digitizing the future of connectivity. We focus on empowering network operators with unparalleled clarity and control over their fiber networks, enabling them to move faster, better, and more efficiently than ever before. Our revolutionary platform isn’t just software – it’s the physical network asset system of record, offering unprecedented visibility and control from strategic planning to daily operations. We empower our customers to bridge the digital divide at a rapid pace, unlock unforeseen opportunities, and squeeze the maximum value from their networks. Let’s illuminate the unseen, digitize the way we connect, and shape the future of connectivity, together.
