FOR IMMEDIATE RELEASE
Portland, Maine – March 24, 2025
VETRO, a leading provider of cloud-based fiber management software, is pleased to announce that Will Cooper has joined the company as Head of Strategic Initiatives, based in New York. In this role, he will partner with the CEO and the executive leadership team to help drive high-impact initiatives that enhance operations, improve customer experience, accelerate product innovation, and expand global reach – further strengthening VETRO’s position as the leading fiber management platform for network operators.
Will brings deep expertise in data and AI infrastructure technology, both as a PE-backed operating executive and an M&A banker. Most recently, he served as Chief Strategy and Financial Officer at Beyond Now, a PE-backed infrastructure software provider that leverages AI to help connectivity service providers monetize their network infrastructure assets. Prior to Beyond Now, Will spent a decade in investment banking, most recently with Houlihan Lokey, during which he helped execute 50 M&A and capital-raising transactions totaling over $10 billion across the data and AI infrastructure technology ecosystem.
“Fiber is the nervous system of connectivity, and VETRO brings the intelligence required to map and manage networks of any scale. I first met Will and the VETRO team five years ago when the business was a fifth of its current size and have been continually impressed by their vision and execution. After a record-breaking Q4 and with AI-driven tailwinds accelerating the need for smarter network management, the company and market are at an inflection point. I’m excited to help drive transformational opportunities – both with existing customers and in new markets,” said Will Cooper.
"Fiber is the nervous system of connectivity, and VETRO brings the intelligence required to map and manage networks of any scale."
“We’re thrilled to welcome Will to the team,” said Will Mitchell, CEO of VETRO. “His expertise in strategy, operations, and scaling infrastructure technology businesses will be invaluable as we expand, innovate, and meet growing demand. Will has been a trusted partner for years – formalizing this partnership was the next logical step, and we’re excited for the impact he’ll have.”
VETRO’s momentum continues, with record-setting annual growth, a rapidly-expanding team, and a fast growing global customer base, ranging from regional internet service providers to global network operators, to engineering firms delivering network design and build services.
“VETRO has our full support as it scales to meet the growing demand for smarter, more efficient network management solutions,” said Chris Rhodes, Co-Founder and Partner at Resolve Growth Partners. “VETRO’s market opportunity, product innovation, strong management team, and customer success have driven continued investment on our part. We’re excited to welcome Will as a key player in this next phase of growth.”
About VETRO
At VETRO, we believe visualizing data unlocks hidden potential, radically simplifying the way businesses operate and digitizing the future of connectivity. We focus on empowering network operators with unparalleled clarity and control over their fiber networks, enabling them to move faster, better, and more efficiently than ever before. Our revolutionary platform isn’t just software – it’s the physical network asset system of record, offering unprecedented visibility and control from strategic planning to daily operations. We empower our customers to bridge the digital divide at a rapid pace, unlock unforeseen opportunities, and squeeze the maximum value from their networks. Let’s illuminate the unseen, digitize the way we connect, and shape the future of connectivity, together. https://vetrofibermap.com/
About Resolve Growth Partners
Resolve Growth Partners is a growth equity firm focused on investing in B2B software companies. Resolve enables passionate, committed entrepreneurs to accelerate growth. Resolve provides expertise and repeatable best practices across talent management, go-to-market and operations. For more information on Resolve, visit http://www.resolvegrowth.com.
For media inquiries, please contact:
Pete Pizzutillo
Head of Marketing
pete.pizzutillo@vetrofibermap.com
